the art    of sound   experience 

 

World of McIntosh BRAND LAUNCH CAMPAIGN

 

The art of sound experience 

 

 Introducing World of McIntosh (WOM),  parent  for all McIntosh Group brands

and a hidden world that thrives at the intersection of world-class audio, art, and design.

With this campaign, we repositioned World of Mcintosh, parent brand and home of high-end, handmade audio equipment McIntosh Group brands, shifting the target from audiophiles to the affluent luxury market.

 

We created The Art of Sound Experience, a concept that embraces the products' beautiful craft, performance, and exclusivity. The stronger the sound, the bigger the impact – explosive, dynamic. The more melodious the sound, the more nuanced the impact – soft, sensual. 

 

Through artistic visuals, we communicate the brand's imaginative, conceptual journey, intended to be appreciated for its beauty and emotional power of sound.

 

 

WOM Brands: McIntosh Laboratory, Sonus Faber, Audio Research, Pro-ject Audio Systems, and Sumiko). 

 

ClientWorld Of McIntosh

On-set Director: Shomi Patwary

Creative Director: Cuevawolf, 

Paz Molina

Branding: Cuevawolf

Production: pomp&clout

Photography: Floto+Warner

 

 

 

 

 

 When an object is struck with 

 sounds that are potent there's no 

 denying the impact. The stronger 

 the sounds, the bigger the impact. 

 To show the equipments powerful   impact, we brought to life   inanimate objects creating art out of sound.

 inspired by our prints, the brands website  illustrates the experiential journey the brand offers  and invites the viewer to visit its new york  headquarters, and live the art of sound experience. 

mexican    |     C O N N E C T     |    @cuevawolf
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