the art of sound experience
World of McIntosh BRAND LAUNCH CAMPAIGN
The art of sound experience
Introducing World of McIntosh (WOM), parent for all McIntosh Group brands
and a hidden world that thrives at the intersection of world-class audio, art, and design.
With this campaign, we repositioned World of Mcintosh, parent brand and home of high-end, handmade audio equipment McIntosh Group brands, shifting the target from audiophiles to the affluent luxury market.
We created The Art of Sound Experience, a concept that embraces the products' beautiful craft, performance, and exclusivity. The stronger the sound, the bigger the impact – explosive, dynamic. The more melodious the sound, the more nuanced the impact – soft, sensual.
Through artistic visuals, we communicate the brand's imaginative, conceptual journey, intended to be appreciated for its beauty and emotional power of sound.
WOM Brands: McIntosh Laboratory, Sonus Faber, Audio Research, Pro-ject Audio Systems, and Sumiko).
Client: World Of McIntosh
On-set Director: Shomi Patwary
Creative Director: Cuevawolf,
Paz Molina
Branding: Cuevawolf
Production: pomp&clout
Photography: Floto+Warner
When an object is struck with
sounds that are potent there's no
denying the impact. The stronger
the sounds, the bigger the impact.
To show the equipments powerful impact, we brought to life inanimate objects creating art out of sound.
inspired by our prints, the brands website illustrates the experiential journey the brand offers and invites the viewer to visit its new york headquarters, and live the art of sound experience.
