the art of sound experience
World of McIntosh BRAND LAUNCH CAMPAIGN
The art of sound experience
Introducing World of McIntosh (WOM), parent for all McIntosh Group brands
and a hidden world that thrives at the intersection of world-class audio, art, and design.
With this campaign, we repositioned World of Mcintosh, parent brand and home of high-end, handmade audio equipment McIntosh Group brands, shifting the target from audiophiles to the affluent luxury market.
We created The Art of Sound Experience, a concept that embraces the products' beautiful craft, performance, and exclusivity. The stronger the sound, the bigger the impact – explosive, dynamic. The more melodious the sound, the more nuanced the impact – soft, sensual.
Through artistic visuals, we communicate the brand's imaginative, conceptual journey, intended to be appreciated for its beauty and emotional power of sound.
WOM Brands: McIntosh Laboratory, Sonus Faber, Audio Research, Pro-ject Audio Systems, and Sumiko).