the art of sound experience
Brand identity for (WOM) world of mcintosh
The art of sound experience
Introducing World of McIntosh (WOM), parent for all McIntosh Group brands
and a hidden world that thrives at the intersection of world-class audio, art, and design.
To repositioned Fine Sounds Group as World of Mcintosh, parent brand and home of high-end, handmade, audio equipment brands, we created The Art of Sound Experience, a concept that embraces the products' beautiful craft, powerful performance, and exclusivity.
The logo and brand identity were inspired by sounds waves. The logomark is used as a pattern that simulates sound waves and ties the concepts of sound and movement together.
We created beautiful visuals that reflect the brand's voice and captured inanimate objects affected by sound, to portray WOM’s powerful sound, creativity, and beauty. The results depicted here are bold, colorful, curious, and unexpected.
Through artistic visuals, we communicate the brand's imaginative, conceptual journey, that come to life on the website.
Client: World Of McIntosh
On-set Director: Shomi Patwary
Creative Director Cuevawolf,
The logo and logomark is an ambigram made out of the letters "W" "O" "M" that stands for World of McIntosh. Its design is inspired by sound waves and contemporary art.
When an object is struck with sounds that are potent, there's no denying the impact.
To show the WOM's products powerful impact, we brought to life inanimate objects with its sound, creating the art out of sound experience.