no labels, 

 no limits. 

 

A campaign that introduces Sara cummings as Redken's newest muse, and celebrates individuality.

EXPRESS YOURSELF, TRANSFORM YOURSELF, BE YOURSELF.

 

In collaboration with celebrity stylist Guido Palau, the campaign's hero video pays tribute to self-expression by transforming a girl into a boy, in a fashionable way throughout six different hairstyles, using only Redken products. This campaign encourages the audience to express and turn themselves into whomever they are or want to be.  With a visual treatment that heroes all six looks, we use fast-paced cuts and splits to expose all layers of this transformation,

Client: Redken

Creative Director: Grey Zisser

Associate Creative Director: Cuevawolf

Production + Editorial: Blonde+Co

Photography:  Txema

Hair Stylist: Guido Palau

Model: Sara Cummings