Launch campaign for Pryma headphones
A campaign that introduces Pryma Headphones as world-class sound and fashion, that elevates your sound and style.
LOOK AS UNIQUE AS YOU LISTEN.
We created a campaign that encouraged our target audience to focus and look beyond the products' established purpose, listening to music, prompting them to use PRYMA headphones as a fashion accessory that elevates their style and not just their sound experience.
With a diverse cast in video and photography, this campaign captures the brands' urban personality and cultural lifestyle, positioning PRYMA headphones as the next fashion statement piece, and a self-expression tool. Music collaborators, such as Beyonce, also featured PRYMA headphones as the next down culture, must have headphones to wear.