music you 

 wear 

 

campaign that introduces Pryma Headphones 

as world-class sound and fashion, 

that elevates your sound and style.

LOOK AS UNIQUE AS YOU LISTEN.

 

We created a campaign that encouraged our target audience to focus and look beyond the products' established purpose, listening to music, prompting them to use PRYMA headphones as a fashion accessory that elevates their style and not just their sound experience.

 

With a diverse cast in video and photography, this campaign captures the brands' urban personality and cultural lifestyle, positioning PRYMA headphones as the next fashion statement piece, and a self-expression tool. Music collaborators, such as Beyonce, also featured PRYMA headphones as the next down culture, must have headphones to wear.

 

 

 

Client: PRYMA

On-set Director: Shomi Patwary

Creative Director Cuevawolf, Paz Molina

Production: pomp&clout

Photography: Mike Piscitelli

 

 Your style 

 is you.

 

 what you wear, 

 where you go, 

 how you move.

Brand Video

mexican    |     C O N T A C T     |    @cuevawolf
  • White Instagram Icon
  • White Tumblr Icon
  • White LinkedIn Icon
wolf-face.png