PAWS NY is a non-profit organization that helps New York City’s most vulnerable residents remain with their pets by delivering critical programs and services through a community of partners and volunteers.


With a colorful, modern and simple visual approach, I created an eye-catching identity for them to stand out, spark joy and connect with both donors and volunteers. I found inspiration on the authentic bond between humans and pets that provide unconditional love, companionship, and fun that helps combat loneliness. 


Logo and brand identity.

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