innisfree
branded content
digital content for the #1 beauty brand in korea in the usa
INNISFREE is your INNIfriend.
For its Sephora launch, we created friendly digital content to live in multiple platforms,that introduced the brand and spoked to the US market.
Client: Innisfree
Creative Director Cuevawolf
Photography: Grey ZIsser
Production: Blonde+Co
{"items":["01247fae-67c6-4fe5-b6f2-6316b5eea51c","7142970d-77b2-4722-897f-a2e788d9416b","6a3afdf3-4c6d-4001-a5b1-60d4183f2268","ed4bda23-300d-4a0a-b7a3-2596079dcde1","a0f6f763-1825-4663-8095-ab7727190aa9","28d6c4a5-b82d-4df0-8651-e0a5d0323b8a","fe2dfcef-1900-4f1a-a4ab-3d86a6c9340a","91e24786-257e-4c80-8174-de167129c889","809a6e2f-c9a0-4061-9442-62dc9312447b","d03944d4-4d5e-4afd-99d5-64f606471447","99e1d4e5-8421-423e-acc3-a01142493512","2db894b5-fc96-42d7-9a93-47c122f583c1","fd5886d1-8413-4942-9a83-d369192e786d","afab3094-2a77-4957-9173-a9b15d25b73b"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":true,"gallerySize":558,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":3,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"left","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":8,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(68,5,6,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(221,119,121,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":2,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(136,10,12,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"din-next-w01-light","preset":"Heading-S","editorKey":"font_6","size":22,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 22px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"din-next-w01-light","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 15px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(237,165,166,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(237,165,166,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"loadMoreButtonFont":{"family":"din-next-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(237,165,166,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(68,5,6,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(237,165,166,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(237,165,166,1)"},"responsive":false,"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":975,"height":5238,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":985,"galleryHeight":5238,"scrollBase":0}}
