"You're worth the switch" — a digital campaign that encourages customers to own and celebrate their vulnerability.
You're worth the switch.
A digital campaign for the US market that expresses the L’Oréal Paris and infallible spirit of the Infallible Freshwear Foundation, through a “day in a life” series featuring Courtney Lavine (professional ballet dancer of the American Ballet Theatre), Whitney Carson (Dancing With The Stars professional dancer and choreographer), and Nadya Okamoto (founder of PERIOD. and Women of Worth Honoree).
Client: L'Oréal Paris
On-set Director: Courtney Brookes, Julie Stahl
Creative Director: Cuevawolf
Creative Director: Julie Stahl
Production + Editorial: Blonde+Co
YOU'RE WORTH THE SWITCH