citybeats 

A lively launch campaign for semi-permanent haircolor

 vibrant shades inspired  by nyc streets. 

 

 A campaign that 

 encourages a young  audience to unleash their  boldest self, and  features redken's   newest hair color line.

March to the beat of

your own drum.

As hair color trends become mainstream, Redken released a fashion-forward palette of urban colors that inspire creativity and edgier styles.

To launch the product line we created a fun and energetic campaign that encourages a young target audience to express themselves and rock their boldest hair color with confidence.  

 

The campaign video and photography features model, social media influencer and color chameleon Chloe Nørgaard rocking her look with intercuts of New York City streets to emphasize the urban nature of the brand.

ClientRedken

On-set Director: Cuevawolf

Creative Director: Julie Stahl

Associate Creative Director: Cuevawolf

Production + Editorial: Blonde+Co

Photography:  Txema

Stylist:  Guido Palau

Model: Chloe Norgaard

 

citybeats

mexican    |     C O N N E C T     |    @cuevawolf
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