citybeats
A lively launch campaign for semi-permanent haircolor
vibrant shades inspired by nyc streets.
A campaign that
encourages a young audience to unleash their boldest self, and features redken's newest hair color line.
March to the beat of
your own drum.
As hair color trends become mainstream, Redken released a fashion-forward palette of urban colors that inspire creativity and edgier styles.
To launch the product line we created a fun and energetic campaign that encourages a young target audience to express themselves and rock their boldest hair color with confidence.
The campaign video and photography features model, social media influencer and color chameleon Chloe Nørgaard rocking her look with intercuts of New York City streets to emphasize the urban nature of the brand.
Client: Redken
On-set Director: Cuevawolf
Creative Director: Julie Stahl
Associate Creative Director: Cuevawolf
Production + Editorial: Blonde+Co
Photography: Txema
Stylist: Guido Palau
Model: Chloe Norgaard
citybeats
