dare to be
"You dare, we care" — a digital campaign that launched kérastase's newest hair line, and redefined what it means to be blonde.
"WHAt kind of blonde are you?
Blonde is an attitude, a state of mind, and it's a bold choice.
Blonde is a lifestyle that evokes youth and vitality.
It makes blondes feel empowered, unique, and confident.
Go ahead and take that bold step. Make that big move and BE YOURSELF.
Stand up, take a chance, feel alive. Be unapologetic, strong, and worry-free.
YOU DARE, WE CARE.
"You Dare, We Care" is a digital campaign created to launch Kérastase’s new Blond Absolu hair line, It celebrates the Blonde look by exposing bold, and confident personalities that challenge its “dumb blonde” reputation.
In collaboration with a group of nine diverse and daring influencers, this campaign inspires, empowers, and dares our audience to own and share their Blonde look, and Kérastase’s will take care of their hair.
On-set Director: Cuevawolf,
Grey Zisser, Julie Stahl
Creative Director: Cuevawolf
Production + Editorial: Blonde+Co
DP: Kai Saul
Photography: Flavien Prioreau
Through a series of interviews were each of our influencers shared their personal story, and revealed what being Blonde really means to them, we created #TheBlondeDare; a social movement that invites all women to own and share their diverse blonde identities and express what they stand for as a blonde woman.
SOCIAL MEDIA JOURNEY