dare to be 

 "absolu blond" 

"You dare, we care" — a digital campaign that launched kérastase's newest hair line, and redefined what it means to be blonde. 

 WHAt kind of blonde are you? 

Blonde is an attitude, a state of mind, and it's a bold choice.

Blonde is a lifestyle that evokes youth and vitality.

It makes blondes feel empowered, unique, and confident.


Go ahead and take that bold step. Make that big move and BE YOURSELF.

Stand up, take a chance, feel alive. Be unapologetic, strong, and worry-free.



— Kérastase 

"You Dare, We Care" is a digital campaign created to launch Kérastase’s new Blond Absolu hair line, It celebrates the Blonde look by exposing bold, and confident personalities that challenge its “dumb blonde” reputation.  


In collaboration with a group of nine diverse and daring influencers, this campaign inspires, empowers, and dares our audience to own and share their Blonde look, and Kérastase’s will take care of their hair.

Client: Kérastase

On-set Director: Cuevawolf,

Grey Zisser, Julie Stahl

Creative Director: Cuevawolf

Production + Editorial:  Blonde+Co

DP: Kai Saul

Photography: Flavien Prioreau



Through a series of interviews were each of our influencers shared their personal story, and revealed what being Blonde really means to them, we created #TheBlondeDare; a social movement that invites all women to own and share their diverse blonde identities and express what they stand for as a blonde woman. 


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